E-commerce Tools | E-COMMERCE AND E-BUSINESS TRACK

ABOUT THE COURSEFree  End Date: TBD  Start Date: TBD  

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This course was designed to prepare students with the knowledge of how to start and run an online business. Students will learn e-commerce market research, website design concept, online marketing, and web analytics, how to drive high-quality traffic to a website through search engine optimization (SEO), social media presence, online advertising tools, and how to measure and tune website performance.

Additionally, students will also learn how to use the most common and important e-commerce/online business tools, understand web-based market research & learn new approaches to customer experience management.

Prerequisites

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Students must complete

Ecommerce Fundamentals

Learning Objectives

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Web analytics and tools

Search engine optimization (SEO)

Tools, social media presence, online advertising tools

Measure and tune website performance

Certificate Requirements

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Students must complete the course in 12 weeks. Students can request their certificates after the final assessment examinations.

Location

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In-class - Cotonou, Benin Republic

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